Studio 207

Permanite Building

451 Wick Lane


E3 2TB


T: +44 204 542 0500

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For their AW 13 collection, footwear brand Red By Wolves moved the entire production of their shoes to England. To emphasis the quality of the shoes, made entirely by hand by in Northamptonshire, we opted for a minimal aesthetic with an established, matt palette that complemented the richness of the leather.

Decorex Rebrand of interior design show

Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.

Red By Wolves Rebrand, lookbook and ad campaign

Complete rebranding of up-and-coming shoe label, including a lookbook showcasing both new season and classic Red By Wolves shoes. Building on the brand’s established reputation for quality, tradition and classic English styling, the ad campaign set the shoes amid an enchanting Lilliputian world created from vintage etchings. Two posters were loosely folded in the the centre spread.

Arnotts Stationery and packaging

Dublin’s iconic department store was given a dramatic facelift, transforming it from the grand dame of the city’s shops to a fresh and stylish retail destination. Working with Sanderson Studios and the Arnotts in-house team, Foundry created a new brand identity that combined a paired back of palette of blue and white while retaining the treasured Arnotts’ logo.


A selection of different logotypes and marques.

Kurt Geiger Corporate stationery

Foundry designed Kurt Geiger’s corporate stationery, including choosing a solid font for all corporate literature and documentation, and ensuring the new logo had maximum impact.

Yael Fachler Photography Identity and website design

Stationary, photographic cards and website for brilliant fashion/ beauty photographer Yael Fachler. Reflecting Yael’s bold and colourful personality and style, the branding uses sunny yellow highlights but keeps the photography centre stage.

Liberty Press invite

A press invitation to Liberty’s edited menswear collection. Printed back to front on bible-thin paper, the bold design is revealed when held up in daylight.