Red By Wolves AW13 CAMPAIGN IMAGES
For their AW 13 collection, footwear brand Red By Wolves moved the entire production of their shoes to England. To emphasis the quality of the shoes, made entirely by hand by in Northamptonshire, we opted for a minimal aesthetic with an established, matt palette that complemented the richness of the leather.
Decorex Rebrand of interior design show
Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.
The Private Clinic Window display
A pop art inspired window scheme for The Private Clinic, promoting laser hair removal offered by the clinic, which is based on Cheapside in the City. The client reported a 60 per cent increase in walk-in custom for laser hair removal in the first month since the scheme was implemented – an encouraging testament to the scheme’s impact!
Kurt Geiger Lookbook Autumn/Winter 2012
Men’s A/ W 12 lookbook. Perfect bound, with a spine of canvas cloth in Kurt Geiger’s vibrant scarlet. Including a branded USB pre-loaded with images from the collection.