Studio 207

Permanite Building

451 Wick Lane


E3 2TB


T: +44 204 542 0500

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For their AW 13 collection, footwear brand Red By Wolves moved the entire production of their shoes to England. To emphasis the quality of the shoes, made entirely by hand by in Northamptonshire, we opted for a minimal aesthetic with an established, matt palette that complemented the richness of the leather.

Decorex Rebrand of interior design show

Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.

Red By Wolves Rebrand, lookbook and ad campaign

Complete rebranding of up-and-coming shoe label, including a lookbook showcasing both new season and classic Red By Wolves shoes. Building on the brand’s established reputation for quality, tradition and classic English styling, the ad campaign set the shoes amid an enchanting Lilliputian world created from vintage etchings. Two posters were loosely folded in the the centre spread.

The Private Clinic Window display

A pop art inspired window scheme for The Private Clinic, promoting laser hair removal offered by the clinic, which is based on Cheapside in the City. The client reported a 60 per cent increase in walk-in custom for laser hair removal in the first month since the scheme was implemented – an encouraging testament to the scheme’s impact!

The Idiots Are Winning RECENT POSTERS

Recent posters designed for collaborative nights with Disco Bloodbath and The Electric Elephant Festival’s launch party. The challenge was to merge visual identities from the different collaborators but still give it an ‘Idiotic’ feel.

The Idiots Are Winning Identity, branding and web design

Intimate quarterly club night featuring house music’s finest. Foundry came up with a visual identity that augments the organiser’s position outside of mainstream house events, including a customisable website which enables users to move elements around the screen. The website is a multifaceted hub, combining music, imagery, social media, information and details about upcoming events.

The Private Clinic Retail display and window design

Promoting the summer-time beauty treatments on offer at The Private Clinic, a leading non-invasive cosmetic treatment clinic based on Cheapside in the heart of the City.