Red By Wolves AW13 CAMPAIGN IMAGES
For their AW 13 collection, footwear brand Red By Wolves moved the entire production of their shoes to England. To emphasis the quality of the shoes, made entirely by hand by in Northamptonshire, we opted for a minimal aesthetic with an established, matt palette that complemented the richness of the leather.
Kurt Geiger Dictionary
For their launch in the US, we gave the classic English dictionary a Kurt Geiger spin, playing on the linguistic differences in footware in the UK and the US. A pack of crisp white cards – complete with glossy scarlet thumb tabs – outlining the Kurt Geiger brand family were sent out to the US press, neatly encased in a white paper folder.
Decorex Rebrand of interior design show
Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.
Kurt Geiger Lookbook Autumn/Winter 2012
Men’s A/ W 12 lookbook. Perfect bound, with a spine of canvas cloth in Kurt Geiger’s vibrant scarlet. Including a branded USB pre-loaded with images from the collection.
Liberty cardmember invitation
Loyalty cardmember invite to Liberty’s ‘Renaissance’ store redesign, featuring a stunning hand-drawn image by illustrator Von.
Liberty christmas poster
Liberty chose a fun, circus theme as the basis for their Christmas identity, with the store transformed into a carnival of colour – ‘The Greatest Show on Earth’. This promotional project was a poster on one side with an all-singing illustration by the talented Shaun Mills; the other side was a gift guide featuring a range of Liberty goods.
Liberty shopping brochure
A brochure highlighting a selection of exclusive new season items prior to an autumn loyalty shopping event at Liberty. Taking inspiration from the store’s fine Arts & Crafts interior, the cover was embossed with a specially made die cast from an exquisite gothic design taken from a carved wood panel inside the store.