Kurt Geiger Invite and Press pack
To celebrate the opening of their new store in the heart of New York’s West Village, Kurt Geiger held an exclusive fashion week party in the ‘secret’ garden of their Bleecker Street shop. The invite featured an original illustration by Masha Karpushina, while the reverse was suitably enigmatic, with the details embossed on a white-on-white textured stock.
Taking sport as a cue, Foundry designed a seasonal edit of Kurt Geiger’s S/S 13 women’s collection that channelled the energy and exhilaration of the athletics field. Foil soft drink packets and a streamlined lookbook give it some ‘go faster’ attitude.
Kurt Geiger Autumn/ Winter 2012 lookbook
Kurt Geiger’s women’s A/W 12 collection channelled a punky, rebellious feel whichwas reflected in the window design and printed material. A mini-lookbook to accompany the new digital lookbook took the shape of a folded poster, while details such as retro sherbert packets showed the fun-loving side to punk.