Taking sport as a cue, Foundry designed a seasonal edit of Kurt Geiger’s S/S 13 women’s collection that channelled the energy and exhilaration of the athletics field. Foil soft drink packets and a streamlined lookbook give it some ‘go faster’ attitude.
Decorex Rebrand of interior design show
Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.
Red By Wolves Rebrand, lookbook and ad campaign
Complete rebranding of up-and-coming shoe label, including a lookbook showcasing both new season and classic Red By Wolves shoes. Building on the brand’s established reputation for quality, tradition and classic English styling, the ad campaign set the shoes amid an enchanting Lilliputian world created from vintage etchings. Two posters were loosely folded in the the centre spread.
Arnotts Stationary and packaging
Dublin’s iconic department store was given a dramatic facelift, transforming it from the grand dame of the city’s shops to a fresh and stylish retail destination. Working with Sanderson Studios and the Arnotts in-house team, Foundry created a new brand identity that combined a paired back of palette of blue and white while retaining the treasured Arnotts’ logo.
VARIOUS CLIENTS Identities
A selection of different logotypes and marques.
John Lewis Toy branding and packaging
A rebrand of John Lewis’ toy packaging. Working with Irving & Co, the result was clean and crisp, reflecting the department store’s focus on quality, while a bright colour spectrum and hand drawn elements introduce a bit of fun. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.
Yael Fachler Photography Identity and website design
Stationary, photographic cards and website for brilliant fashion/ beauty photographer Yael Fachler. Reflecting Yael’s bold and colourful personality and style, the branding uses sunny yellow highlights but keeps the photography centre stage.
The Idiots Are Winning Identity, branding and web design
Intimate quarterly club night featuring house music’s finest. Foundry came up with a visual identity that augments the organiser’s position outside of mainstream house events, including a customisable website which enables users to move elements around the screen. The website is a multifaceted hub, combining music, imagery, social media, information and details about upcoming events.