Studio 207

Permanite Building

451 Wick Lane


E3 2TB


T: +44 204 542 0500

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With a rapidly expanding accessories collection, British furniture and lighting brand Tom Dixon needed a mini-catalogue that highlighted an edited selection of their quirky and eclectic objects. Taking inspiration from a collector’s cabinet of curiosities, the A7 brochure featured a clean horizontal layout and was compact enough to fit inside all packaging.


For their AW 13 collection, footwear brand Red By Wolves moved the entire production of their shoes to England. To emphasis the quality of the shoes, made entirely by hand by in Northamptonshire, we opted for a minimal aesthetic with an established, matt palette that complemented the richness of the leather.

Kurt Geiger Invite and Press pack

To celebrate the opening of their new store in the heart of New York’s West Village, Kurt Geiger held an exclusive fashion week party in the ‘secret’ garden of their Bleecker Street shop. The invite featured an original illustration by Masha Karpushina, while the reverse was suitably enigmatic, with the details embossed on a white-on-white textured stock.

Kurt Geiger Lookbook

Continuing the dictionary theme established by their launch press material, we created a lookbook to accompany the new Kurt Geiger US press website, where journalists and members of the press can log in to access collections, information and images. A pack of eight A6 cards showcasing the A/W 13 season’s hero shoes, were folded within a sleek white folder with black embossed glossy detail.

Liberty Press invite

Putting Liberty’s iconic building centre stage, this press invite for the store’s ‘Christmas in July’ pre-season Christmas press event brings the Arts & Crafts exterior to life by rendering it in die-cut hand-assembled layers, highlighted with foiled detail. Posted flat, the invite ‘pops-up’ when opened. Gold foil provides a festive touch, while a touch of purple foiling picks out the details and adds an unseasonal twist.

Red By Wolves Rebrand, lookbook and ad campaign

Complete rebranding of up-and-coming shoe label, including a lookbook showcasing both new season and classic Red By Wolves shoes. Building on the brand’s established reputation for quality, tradition and classic English styling, the ad campaign set the shoes amid an enchanting Lilliputian world created from vintage etchings. Two posters were loosely folded in the the centre spread.

Foundry Collective Magazine

A collection of individual works by photographers,writers, artists, poets and designers, all inspired by the theme ‘brutal’. Printed on uncoated paper, folded and held together with an elastic band.

Liberty Signage and wayfinding

Working closely with Endpoint and Liberty head of visual Maxine Groucutt, the redesign of Liberty’s wayfinding system was vital in helping visitors navigate their way through the labyrinthine store. From the choice of typeface – the versatile and attractive Lexia – to adding the luxury touch of brass elements on the corners, the solution is congruous with the building’s historic fittings but contemporary enough to sit alongside Liberty’s high fashions

Liberty Exhibition design and press invite

Celebrating 70 years of Knoll design, the exhibition at Liberty encompassed a visual timeline, printed directly onto the wall in eye-catching, high-contrast colours. Continuing the use of vibrant red, the invitation was duplexed and blind debossed for a suitably subtle yet eye-catching finish.

The Idiots Are Winning Identity, branding and web design

Intimate quarterly club night featuring house music’s finest. Foundry came up with a visual identity that augments the organiser’s position outside of mainstream house events, including a customisable website which enables users to move elements around the screen. The website is a multifaceted hub, combining music, imagery, social media, information and details about upcoming events.

Liberty Liberty Exhibition Invite

As part of the London Design Festival, Liberty held an exhibition celebrating contemporary British designers who continue to design, manufacture and sell their products in Britain, titled Britain Can Still Make It. The invitation was designed to reflect the innovation and craft inherent in British design and was created by photographing a purpose-made Airfix model – made using a 3D rapid prototyping machine.

Liberty VIP Invites

This 0.8mm thick, acid-etched A5 slab of brass was hand delivered to VIP invitees to Liberty’s store ‘Renaissance’ redesign party. Utilising the new zebra motif on the front, the back was polished to a highly reflective sheen. Even the envelope was delicately embossed with a feathered, pony-skin effect.

Liberty cardmember invitation

Loyalty cardmember invite to Liberty’s ‘Renaissance’ store redesign, featuring a stunning hand-drawn image by illustrator Von.

Brompton Design District Booklet and Map

A concertina-folded booklet and map highlighting key locations and events within the Brompton Design District in west London, for the London Design Festival.