Kurt Geiger Lookbook
Continuing the dictionary theme established by their launch press material, we created a lookbook to accompany the new Kurt Geiger US press website, where journalists and members of the press can log in to access collections, information and images. A pack of eight A6 cards showcasing the A/W 13 season’s hero shoes, were folded within a sleek white folder with black embossed glossy detail.
Taking sport as a cue, Foundry designed a seasonal edit of Kurt Geiger’s S/S 13 women’s collection that channelled the energy and exhilaration of the athletics field. Foil soft drink packets and a streamlined lookbook give it some ‘go faster’ attitude.
Arnotts Stationary and packaging
Dublin’s iconic department store was given a dramatic facelift, transforming it from the grand dame of the city’s shops to a fresh and stylish retail destination. Working with Sanderson Studios and the Arnotts in-house team, Foundry created a new brand identity that combined a paired back of palette of blue and white while retaining the treasured Arnotts’ logo.
John Lewis Toy branding and packaging
A rebrand of John Lewis’ toy packaging. Working with Irving & Co, the result was clean and crisp, reflecting the department store’s focus on quality, while a bright colour spectrum and hand drawn elements introduce a bit of fun. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.
Kurt Geiger Spring/Summer 2012 Lookbook
Women’s lookbook featuring Kurt Geiger’s S/S 12 shoe and accessories collection. Following up the ‘Everything but the Dress’ launch lookbook, this spring preview is minimalist and fresh, with understated debossed branding on the cover and section dividers with pastel coloured edges.
Kurt Geiger Lookbook Autumn/Winter 2012
Men’s A/ W 12 lookbook. Perfect bound, with a spine of canvas cloth in Kurt Geiger’s vibrant scarlet. Including a branded USB pre-loaded with images from the collection.
Kurt Geiger Lookbook Autumn/Winter 2011
Accompanying the launch of the brand’s ‘Everything But The Dress’ accessories line, the lookbook incorporates images from the A/W11 campaign, shoe and accessories collections packaged with pre-loaded USB in a bespoke high gloss red box.
Nine West Autumn/Winter 2011 Lookbook
A Canadian-bound Nine West lookbook featuring a pocket on the inside flap to hold an additional concertina fold out promoting a collaboration between Giles and Nine West.
Kurt Geiger press package
A package to be given to members of the press to introduce Kurt Geiger’s ‘Everything but the dress’ range of accessories. Using a pure white box accented with white ribbon, lucky recipients found items from the range inside, as well as the lookbook.
Liberty Denim fit guide book
Designed to reflect the industrial vibe of the store’s denim department, this jeans guide was printed on heavy-duty recycled paper, with a treated canvas cover and bound with bespoke, riveted steel binders. Completing the raw urban effect, they were then fastened to tables with steel chain.