Studio 303

Autumn Street Studios

451 Wick Lane

London

E3 2TB

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Decorex Rebrand of interior design show

Foundry provided creative direction for Britain’s longest-standing interior design event. In keeping with the quality-led direction of the fair, the design needed to be both luxurious and modern. It required core elements that were versatile enough to be used across various media and environments – such as marketing mail-outs, exhibition signage, adverts and posters, as well as digital channels like smartphone apps, tablets, and html emailers – while standing together as a confident, cohesive identity. The organisers also wanted a new website that would attract and retain visitors; Foundry’s solution was a visually engaging site that utilised video, image galleries, a blog and social media, enabling Decorex to develop an editorial channel for the brand.